There's Still Time to... Improve Your | Holiday Sales

Not yet full-swing into the holiday hustle bustle?

There's still time for your dealership to join in the holiday spirit with lights and festive decorations to add warmth and joy to holiday car shopping.  At the bear minimum, your showroom should reflect the season, as you are now competing against all other retailers for the time and attention of area shoppers.

But it's not just your dealership showroom that could use holiday flair.  Your digital marketing is in need of some sugar and spice this season in order to attract your area's holiday shoppers. Although we know the reason for the season is not truly about spending money, the reality is that this is the time of year your community is in the buying spirit, many looking to treat themselves and/or their loved ones with impressive gifts that will make a significant impact all year though.  So it's not too late to make sure your dealership is top-of-mind for those looking for a lifestyle upgrade this holiday season (like a new car, truck, minivan or SUV).

With Christmas and New Years on the weekend, you have the FULL WEEK between the two holidays to close additional sales before end of year.  So how do you perform an extreme holiday marketing makeover, like right now?  Here are some basic areas that can be easily converted to spread your warmth and cheer across multiple marketing channels:

• Fancy up your Web Site's Home Page with holiday-themed Web Banners.
• Link your new Web Banners to your holiday sales event Web Pages, showcasing your year-end vehicle offers.
• Submit a last-minute Holiday Print Ad to your local newspaper (if you advertise in print), and be sure to post a copy on your website's Online Print Ad Web Page.
• Setup one or more Holiday Email Templates in your CRM so your salespeople can easily spread some last-minute holiday greetings to past customers and current prospects.  This is especially useful if postage and print just aren't in your budget this year. Also be sure to blast one main holiday Email to all of your customers, including Sales, Service and Parts, wishing them a safe and happy holiday season.
• Most offers expire at the beginning of the new year, so there is still a small window of time to get out a Holiday Post Card or Self-Mailer to drive traffic the week between Christmas and New Year.  
• You can even convert your Holiday TV Commercial into an Email Blast and Web Page so that all of your marketing channels work together to promote your festive year-end offers.

Give your marketing department or advertising agency a list of last-minute holiday to-do's today!  Be sure to respond to this post with before and after photos of your extreme holiday makeover for a complimentary HTML Email Campaign good for any time next year.  

Not sure how to get started?  Our automotive designers are experts at creating professional designs with strong call-to-action to help convert your prospects into sold customers, while improving your dealership’s brand image and helping to achieve your unique sales goals.   Just let us know if you need any help pulling this all together in record time, and we'll hook you up with the holiday makeover of your dreams! :)

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