Improve Your Drive's niche is in providing vast knowledge in automotive marketing, design and website development with an "in-house" feel, advising on the ever-growing range of marketing decisions facing business owners, Dealers, GSMs, Sales Managers, Service & Parts Managers, F&I Managers, Internet Managers, and employees today.
As founder and CEO of IYD, Theresa M. Du Bois enjoys strategizing unique automotive marketing and creative solutions for dealerships of all shapes and sizes across the U.S. and Canada.
"It is a pleasure learning the unique goals and situations of every dealership, and helping to achieve those goals through effective automotive marketing and design techniques that translate into monthly sales, increased customer loyalty, and owner satisfaction."
Located within the U.S., we are available for communication in any U.S. time zone, Monday - Friday and also on a limited basis over the weekend. We make it easy to place orders, easy to work with, easy to communicate with, and ultimately -- we make it easy to improve your brand image and results.
Background: Prior to joining the automotive industry, Du Bois began her marketingcareer in 1995, performing project management and design services for large corporate international clients for over 8 years, including Hewlett-Packard and Intel. Although the majority of our services are geared directly towards automotive dealership clients, we continue to serve other corporate leaders with a wide range of marketing services. One example includes an intranet redevelopment project for Harris Corporation - RF Division, where we partnered with their in-house communications and technical teams to completely redesign their intranet site into MS SharePoint, bringing together a single access point for all divisions and geographical locations, delivering targeted news and messaging for a global employee base. This corporate experience brings an added professionalism and big picture thinking to IYD's strategic marketing services for dealerships across North America.