Improve Your Drive's niche is in providing vast knowledge in automotive marketing, design and website development with an "in-house" feel, advising on the ever-growing range of marketing decisions facing business owners, Dealers, GSMs, Sales Managers, Service & Parts Managers, F&I Managers, Internet Managers, and employees today.
As founder and CEO of IYD, Theresa M. Du Bois enjoys strategizing unique automotive marketing and creative solutions for dealerships of all shapes and sizes across the U.S. and Canada.
"It is a pleasure learning the unique goals and situations of every dealership, and helping to achieve those goals through effective automotive marketing and design techniques that translate into monthly sales, increased customer loyalty, and owner satisfaction."
Located within the U.S., we are available for communication in any U.S. time zone, Monday - Friday and also on a limited basis over the weekend. We make it easy to place orders, easy to work with, easy to communicate with, and ultimately -- we make it easy to improve your brand image and results.
Background: Prior to joining the automotive industry, Du Bois began her marketingcareer in 1995, performing project management and design services for large corporate international clients for over 8 years, including Hewlett-Packard and Intel. Although the majority of our services are geared directly towards automotive dealership clients, we continue to serve other corporate leaders with a wide range of marketing services. One example includes an intranet redevelopment project for Harris Corporation - RF Division, where we partnered with their in-house communications and technical teams to completely redesign their intranet site into MS SharePoint, bringing together a single access point for all divisions and geographical locations, delivering targeted news and messaging for a global employee base. This corporate experience brings an added professionalism and big picture thinking to IYD's strategic marketing services for dealerships across North America.
"We are not just a vendor. At IYD, we truly become an extension of your team, using our industry expertise to represent your best interests."
We at Improve Your Drive have a passion for dealership marketing and creative services for automotive companies across the U.S. and Canada, with elite, effective, and responsive-driven ad designs and campaigns.
Our dealership marketing and design order process is as simple as you want it to be. We can handle the design only, write content, and/or development, or manage the entire project including the print or web production for you. Simply provide us with your project goals and any information you require to be included, and we will take care of the rest.
Whether you are looking for dealership web pages or automotive print design, programming, writing, consulting, training, or someone to lead your next dealership marketing or web project, we will work closely with you to understand your goals, and then seamlessly bring them to life through our creative and technical services.
You can expect:
Automotive specific marketing knowledge, including:
In-house dealership background
Experience with many automotive CRMs to input and setup your campaigns if needed
Extensive background in marketing and design for Sales, Service and Parts
High-Quality, Responsive Designs
Effective Web Programming
Custom Lead Forms that route and parse directly into your CRM
Persuasive, Professional Writing for copy and content
Just need someone to get it done? Our clients have grown to expect us to fill in the gaps where needed in automotive marketing, design, content development, web projects, and more. Most of our dealership clients are so busy they barely have time to email us the request, let alone hold hands throughout the process. We can take it and run with it, including campaign brainstorming, copy writing, design, and mockup delivered to you with little to no interaction. Our consulting is seamless as we make suggestions and build in recommendations at the design stage, so you can benefit from our experience with dealers across the nation.
At IYD, it is plain to see we love what we do, we are highly competent at it, and are always aiming to make your job easier. And with almost 20 years experience in marketing and design, including top international corporations and dealerships alike, we would love to bring our experience to your team to help improve your marketing results and brand image.