Improve Your | Summer Kick-Off!

June is the official summer kick-off, packed with fun-filled family and friend events like Father's Day picnics, graduation parties, and the first of summer vacations. And of course, month's end wraps into the next major holiday — July 4th.  While all this means your prospective buyers are plenty busy making plans of their own, it also means opportunity for your dealership to provide your community with new vehicles, safe vehicles, shiny beautiful vehicles, for them to show off at their many engagements, and safely enjoy for their many road trips to come this summer. 

So let's get planning in order to make sure you and your dealership are in the right place at the right time to catch the wave and ride it all the way in to shore.  
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A Few Fresh Ideas...

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1.  JUNE:  GRADUATE to a New Model SALES EVENT
Graduation excitement doesn't just need to be for the grads.  Let your sales event promote all of your new models, featuring your best summer fun features, good decision safety enhancements, smart technologies and fuel efficiency, and more.  We can help position any model to highlight the right features for your smart prospects, educating them on the newest options available, and making it easy for them to graduate into a new vehicle with top dollar for their trade.

2.  END OF JUNE / JULY:  FREEDOM to Choose SALES EVENT
At end of June, generate some additional excitement with the July 4th holiday theme, either for a final push on incentives that expire July 5th, or as a stand-alone sales event.  A fresh idea:  Hold a Freedom to Choose Sales Event, which for new car dealers would be a great way to promote your entire vehicle lineup, or for used car dealers to promote your huge selection, or special finance dealers to put a financing twist, advertising "Freedom to Choose Sales Event | Choose to be Free from your Credit Limitations and Get Approved Today!"  ​​

Additional ideas may include ​Father's Day giveaways, Summer Smart Start Sales Event, Kick-Off Your Summer in Style, and more.  All events can be promoted through web banners, a landing page, email blast to your customers and prospects, Google ads, social media posts, traditional advertising, and more! 

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Now for some psychology. 

With every month comes a new attitude and mentality for your buyers.  Take the time to think about what your community is doing, thinking, planning, and reacting to each month, and you can strategically position your dealership to be smartly aligned at all times.

Summer kick-off is an exciting time with many fun activities being scheduled and planned in advance like no other time of year.  Road trips, visits, and appearances at parties drive the desire for many to upgrade their ride for all the summer season has to offer. Add to that some compelling reasons why the decision to upgrade is a GREAT IDEA, and that buying NOW is SMART, and you have the best chances of pulling in your area's in-market shoppers for some immediate, profitable sales. 

With summer months being such an exciting time for many, you need to match the community's level of enthusiasm with some strategic and fun sales events of your own.   Your dealership can either be part of something buyers just want to check off their list (which results in lower closed sale volume and sharper negotiations), or truly be a part of the action, contributing and helping to build the summer energy in your community.  Think balloons, beach balls, surf boards and palm trees (no matter where you are located!), picnic table cloths, ice cream, road maps, and more.  Use as props in your summer decorating theme, painting on the windows, outdoor bedazzlement to draw in the passers-by, cook-outs for your weekend traffic, small (or large) themed giveaways for your service and sales customers, summer-themed prospect follow-up emails, sales event web banners and web pages for your site and social media, showroom and service lounge posters, and more.  

Any way you dice it, making shoppers WANT to spend time (a.k.a. their money) at your dealership will increase the number of closed sales and referrals, while shifting focus away from negotiations and towards exciting vehicle features that will add value to their many special summer experiences.  ​

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Let's get started.

​Take a few minutes right now to close your eyes and picture what a summer fun dealership looks like, and then get to work on creating that magical environment for your summer kick-off shoppers.  Start with cultivating the mission and energy with your staff, so your vision can extend through every face of your dealership, in every interaction and transaction. Then get event artwork and materials ready for your online, print and on-site promotions.  Stage your dealership with summer flare, and you're ready to improve your summer kick-off and increase your summer sales!

If you need help planning your summer event designs and marketing materials, please contact us by clicking here or calling 407-900-5790.  
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We can't wait to work with you!  :)